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Quotation from On Duties (De Officiis) by Marcus Tullius Cicero
“Now, of all things there is none more adapted for supporting and retaining our influence than to be loved, nor more prejudicial than to be feared.”
On Duties (De Officiis), Book II, ch. VII, trans. Cyrus R. Edmonds

Cicero's teaching on how to win and keep influence, with the death of tyrants as evidence; Machiavelli's Prince, ch. XVII, takes the opposite side.
Citation: "Now, of all things there is none more adapted for supporting and retaining our influence than to be loved, nor more prejudicial than to be feared." — Marcus Tullius Cicero, On Duties (De Officiis), Book II, ch. VII, trans. Cyrus R. Edmonds. (id cicero-on-duties-q5)
Portrait: Francesco Bartolozzi - Cicero - B1977.14.19547 - Yale Center for British Art, Francesco Bartolozzi, CC0.
