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Quotation from My Life and Work by Henry Ford

“I will build a motor car for the great multitude.”

Henry Ford

My Life and Work, Chapter IV, The Secret of Manufacturing and Serving (Project Gutenberg #7213)

Ford's announcement of the car that became the Model T, aimed at ordinary families.

Citation: "I will build a motor car for the great multitude." — Henry Ford, My Life and Work, Chapter IV, The Secret of Manufacturing and Serving (Project Gutenberg #7213). (id ford-my-life-and-work-q1)

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Quote card: I will build a motor car for the great multitude.