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Quotation from My Life and Work by Henry Ford
“Any customer can have a car painted any colour that he wants so long as it is black.”
My Life and Work, Chapter IV, The Secret of Manufacturing and Serving (Project Gutenberg #7213)
Ford recalls his 1909 decision to make one model only, the Model T.
Citation: "Any customer can have a car painted any colour that he wants so long as it is black." — Henry Ford, My Life and Work, Chapter IV, The Secret of Manufacturing and Serving (Project Gutenberg #7213). (id ford-my-life-and-work-q2)
